Psychology

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Right to left isn’t right! The effect of motion direction on ad effectiveness.

newneuromarketing.com

Let’s try an experiment. Close your eyes and imagine someone running through your field of vision. I’d bet your imaginary friend was running from left to right. How do I know? Because we are subcon...

The Small BIG (speed summary) – 20 Psychological Nudges to get People to Buy

digitalwellbeing.org

Here are 20 psychological nudges to get people to buy from ‘The small BIG – Small Changes that Spark Big Influence’, the new book on marketing persuasion by Persuasion Science rockstars psych…

Select Fonts Wisely And Increase Your Advertising Success

newneuromarketing.com

As retailers are always driven to increase sales and purchase intentions, they often rely on promotions. Consequently, we are exposed to attractive offers all the time. But how can you make sure th...

What Psychology Knows about Impulse Buying in 2020

www.newneuromarketing.com

Did you know consumers spend $5.400 per year on average on impulse purchases of food, clothing, household items, and shoes? That shouldn’t be quite a surprise. In one way or another, everyone has e...