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Marketing
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This community is for business owners, entrepreneurs and freelancers who want to learn more about copywriting and related subjects to help grow their business, as well for those looking to hire a copywriter.

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Eleanor Goold

On Your Side But Not On Your Payroll ★ Your Utterly Compelling Copywriting Consultant ★ Strategic Brand & Marketing Comms ★ No-Nonsense Coach

Posted 5 months ago

https://www.marketingsherpa.com/article/case-study/ecommerce-10-mini-case-studies-successful-marketing-online-shopping

Ecommerce: 10 mini case studies of successful marketing for online shopping

marketingsherpa.com

Ecommerce was already a quickly growing segment, and then – boom – along comes a pandemic. COVID-19 with its shutdowns and calls for social distancing has further accelerated the growth of online s...

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MarketingPsychologySales

Eleanor Goold

On Your Side But Not On Your Payroll ★ Your Utterly Compelling Copywriting Consultant ★ Strategic Brand & Marketing Comms ★ No-Nonsense Coach

Posted 8 months ago

https://www.newneuromarketing.com/what-psychology-knows-about-impulse-buying-in-2020

What Psychology Knows about Impulse Buying in 2020

www.newneuromarketing.com

Did you know consumers spend $5.400 per year on average on impulse purchases of food, clothing, household items, and shoes? That shouldn’t be quite a surprise. In one way or another, everyone has e...

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Eleanor Goold

On Your Side But Not On Your Payroll ★ Your Utterly Compelling Copywriting Consultant ★ Strategic Brand & Marketing Comms ★ No-Nonsense Coach

Posted 10 months ago

Breaking the discounting cycle.

https://jcsteadman.com/break-the-discounting-cycle/

Break the Discounting Cycle - JC Steadman Marketing

jcsteadman.com

Discounting is a pervasive part of sales promotions and marketing strategies, eroding both profit margins and brand equity. Learn what to do instead.

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MarketingContent MarketingEmail Marketing

Eleanor Goold

On Your Side But Not On Your Payroll ★ Your Utterly Compelling Copywriting Consultant ★ Strategic Brand & Marketing Comms ★ No-Nonsense Coach

Posted last year

88 Books Every Marketer Should Read :-)
https://databox.com/books-every-marketer-should-read

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros | Databox Blog

databox.com

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.

Liked by Natasha Raymond and 2 others