Ecommerce: 10 mini case studies of successful marketing for online shopping

marketingsherpa.com

Ecommerce was already a quickly growing segment, and then – boom – along comes a pandemic. COVID-19 with its shutdowns and calls for social distancing has further accelerated the growth of online s...

What Psychology Knows about Impulse Buying in 2020

www.newneuromarketing.com

Did you know consumers spend $5.400 per year on average on impulse purchases of food, clothing, household items, and shoes? That shouldn’t be quite a surprise. In one way or another, everyone has e...

Break the Discounting Cycle - JC Steadman Marketing

jcsteadman.com

Discounting is a pervasive part of sales promotions and marketing strategies, eroding both profit margins and brand equity. Learn what to do instead.

The 88 Books Every Marketer Should Read, According to 159 Marketing Pros | Databox Blog

databox.com

Looking to level up your marketing skills? Here are the 88 most-recommended books that every marketer should read according to 159 marketing professionals.